Creative and entrepreneur
- Age: By the time this is published I will be 35. Though to be honest, I have been known to forget my age on occasion. Maybe even in a job application. Once. (My sister laughed for about an hour.)
- Job situation: I’m a full-time freelancer and a bit of a jack-of-all-trades. I do basically everything from copywriting, strategy and social media to web design, and graphic design.
- Best memory with design: I used to love designing outfits and dream homes when I was a kid. I could sit for hours drawing and fantasizing.
- Favourite font/typeface: Right now, I’m really loving King Basil for a handwritten font and Source Sans Pro, Open Sans or Myriad Pro for sans-serif, with a guilty love for Calibri. Helvetica is just so cliché. It’s like the iPhone of fonts. Edwardian Script used to be my favorite script font (don’t judge!) but I tend to gravitate more towards the handwritten feel nowadays. Minion Pro is a nice serif and of course Georgia is just so easy when you’re doing web design. I’m kind of liking Bodoni right now as well for that fashion feel.
What is your first priority when taking jobs? What is your favourite job to do? My first priority is pay. Yes, that is the life of a full-time freelancer, the bills do not pay themselves. My second priority is time – as in do I have it, can I make it appear out of thin air somehow if I don’t? If I have the luxury of more priorities they’re about whether the client will be able to offer more jobs, if they seem good to work with and if the job seems like fun. My favorite jobs to do are ones where I have creative freedom and a good brief to base it around.
What is the most important thing to have in your portfolio to get jobs? Do you have different portfolios for different work? The important thing to have in your portfolio is work. Client work is great, but spec work and personal projects are fine as well. The most important thing is just to have a portfolio, so you can point people toward it. Depending on the client, many won’t even look at it. They may just want to know you have it. Maybe they’ll ask you for three sample pieces instead, maybe not even that. A lot of clients will bring you in simply because they like you or because you went to the right school.
I don’t exactly have a different portfolio for different work, but to be honest I don’t have a very good portfolio and I don’t spend any time updating it. I work or network. If you want to do high end agency stuff though, a kick-ass portfolio and the right schools are definitely of the good though, but connections work magic as well.
When building a portfolio, what would you say is the easiest versus the hardest thing to create? When building a portfolio, I think the most difficult thing is to pick your pieces, make the whole thing feel cohesive, look presentable and like something that represents you, even though the projects may not be the work you’d most like to do. I don’t know any professional creatives who like working on their portfolio. Personal projects, yes, but not their portfolio. It’s just something you have to do, so you do it. One thing to keep in mind though is that at the end of the day, the portfolio is just another piece of marketing and marketing isn’t about you, it’s about how you want the client to feel about you.