Louise Henning

Designer and creator

  • Age: 30
  • Job situation: Art Director student & freelance Illustrator and graphic designer
  • Best memory with design: The first time I understood designing makes me happy. I remember drawing on my drawing pad and everything around me just went away for a moment, like mindfulness.
  • Favourite font/typeface: I must say I love a good old Futura.

What is your first priority when taking jobs? What is your favourite job to do? I make sure I understand the client, I think that the most important thing when working for someone else. I’d rather have too much info about their brand than to little. I love to work with branding. One of my favourite things to do is to organize and when working with branding you go all the way down to the core and clean it up – make it clear.

What is the most important thing to have in your portfolio to get jobs? Do you have different portfolios for different work? I have one portfolio to show when I’m looking for jobs. Of course I choose the cases most relevant for the job but I don’t hide the other stuff, for me it’s important that they see the whole me. I think the most important thing in my portfolio is that it is cohesive. No matter what case or job I made – you could get the sense that I’m the designer.

Would you say that the design branch is man dominated or neutral? Why do you think that? I have more experience of the advertising branch and I have the perception of it being man dominated – lot of the good old guys still hanging in there. I think there just needs to be a shift, we have to get out of the old way of thinking and just embrace the right way. Women are taking place and it makes me so proud and happy.

More inspiration from Louise? Of course: Just click here!

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